1 July 2018 - Amazon, master of shopping behaviour, will now know prescriptions.
Amazon.com Inc. knows more about consumers’ online-shopping habits than any other retailer. Now it is about to get its hands on the most intimate of personal data: people’s health conditions.
Last week’s acquisition of online pharmacy startup PillPack will give Amazon insight into people’s prescriptions, putting the tech company into the highly regulated realm of health information with more restrictions than it is accustomed to on data-mining.