23 May 2019 - Geoffrey Chaiken, co-founder and CEO of Blink Health, says he and his brother, Matthew, have a simple mission: To make prescriptions affordable for everybody in the country.

“The way we’re doing that is by moving the category online,” Chaiken said. “When a category moves online, it brings transparency. You see the price before you get to the counter.”

Before Blink Health, prescription drugs were about the only thing you couldn’t buy online, Chaiken says. They were also unique in the sense that you didn’t know the price up front. To make matters worse, the wealthiest among us are typically paying the least for their drugs and the poorest are paying the most, because they either don’t have insurance, or they have bad insurance.

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