Posted by Michael Wonder on 07 Sep 2016
Drug industry group starts advertising campaign to defend its pricing
6 September 2016 - Biotechnology Innovation Organisation is launching an advertising campaign to defend the industry that has been in the spotlight recently for its pricing practices.
“We’re under pressure and scrutiny like never before,” said Jim Greenwood, chief executive officer of the Biotechnology Innovation Organization (BIO). The campaign, called “Innovation Saves,” says new medicines can save both lives and costs to the health care system. BIO is spending “low- to mid-seven digits” on the ads, according Greenwood, or about $1 million to $5 million.
