Posted by Michael Wonder on 15 Oct 2018
Drug industry will use ads to point consumers to price information
15 October 2018 - Stephen J. Ubl, president of the Pharmaceutical Research and Manufacturers of America, said prices in ads would be “very confusing and misleading.”
Under pressure from the White House, the drug industry announced on Monday that television advertisements for prescription drugs would soon direct viewers to company websites where they can find information on the list prices of medicines and estimates of the typical out-of-pocket costs for patients.
But prices will not appear in the ads themselves, as President Trump has suggested.
