Drug prices will soon appear in many US TV ads

New York Times

8 May 2019 - Alex Azar, the secretary for health and human services, announced the change, which has been pushed by patient advocates.

The Trump administration for the first time will require pharmaceutical companies to include the price of prescription drugs in television advertisements if the cost exceeds $35 per month.

The move, announced on Wednesday by Alex M. Azar II, the health and human services secretary, is the most visible action the administration has taken so far to address the rising cost of prescription drugs. It has been a key issue for American voters and one that both Republicans and Democrats have vowed to address.

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Michael Wonder

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Michael Wonder