Posted by Michael Wonder on 31 Jan 2022
Fables and misperceptions about drug makers and drug pricing are misleading customers about the value the industry provides
27 January 2022 - In my last column, I discussed the need for the pharmaceutical industry to more publicly highlight the actual value the industry has provided to patients.
Since the focus rightfully belongs on the issue of pricing and cost, it is useful to take a look at how pricing occurs and what actually goes into the development of novel breakthrough medicines that command what appear to be exorbitant prices.
