5 October 2016 - Big pharma takes no prisoners.

The pharmaceutical industry has enraged U.S. consumers with soaring drug prices. An angry mob is at the gates and CEOs seem surprised by the outrage – even a bit insulted – that their methods have been called into question.

How could so many supposedly smart pharmaceutical leaders be so dim?

You could chalk it up to a bunker mentality, but that would give them too much credit. The correct word may be hubris. Big Pharma has called the shots for so long on American drug prices that perhaps it doesn’t realize the game has changed.

Read Forture magazine article