1 August 2016 - As an industry, we need to take some responsibility for these negative perceptions and any resulting erosion of trust.

We have not done as good a job as we might have in explaining why companies and healthcare professionals interact, how they interact, how our interactions contribute to better patient care and the standards industry adheres to when engaging with healthcare professionals. Medicines Australia seeks to uphold and strengthen community trust in the pharmaceutical industry and our engagement with healthcare professionals. One way Medicines Australia is doing this is by being more transparent about these interactions.

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