J&J applauds U.S. proposal on drug prices in TV ads

Reuters

16 October 2018 - Johnson & Johnson applauded a U.S. government proposal requiring drugmakers to include price of medicines in television ads, Chief Financial Officer Joseph Wolk said in a CNBC interview on Tuesday.

The company’s comment comes a day after U.S. government had sought such a move as part of its effort to increase pressure on drugmakers to lower costs.

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Michael Wonder

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Michael Wonder

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Medicine , US , Pricing , Advertising