5 March 2020 - The company started out with a focus on men’s health, initially with prescription erectile dysfunction and hair loss medication.
Ro, the start-up that started out by shipping generic erectile dysfunction medicine, has a far bigger mission in mind.
The company has been quietly opening up pharmacies across the country in an effort to ship the most common generic medications at a flat rate that most Americans can afford. It’s now testing a new medication-delivery service with a small number of its users that offers more than 500 generic medications for $5 per medication per month, according to a document seen by CNBC and a source familiar with the company’s plans.
The $5 price also includes shipping, and the company does not accept insurance. Ro plans to launch the program to everyone in the coming weeks, a person familiar with the company’s plans said.