Posted by Michael Wonder on 06 Dec 2022
PHARMAC and a very curious case of media management
6 December 2022 - PHARMAC’s funding of Trikafta is a huge win for people with cystic fibrosis. But the media management of the news by PHARMAC – a Government agency – was strange and concerning.
At 1.59 pm on Sunday, my phone pinged with an email from PHARMAC, the New Zealand drug buying government agency. In red and bold font it said at the top: Embargoed until 6:00 pm Sunday 4 December.
