Requiring prices in drug ads: would it do any good? Is it even legal?

New York Times

19 May 2018 - A commercial for Neulasta, a drug that reduces the risk of infections after chemotherapy. If President Trump has his way, viewers would learn that the list price for each injection is $6,200.

If President Trump has his way, television viewers who see commercials for the drug Keytruda will learn not only that it can help lung cancer patients, but also that it carries a price tag of $13,500 a month, or $162,000 a year.

Viewers who see advertisements for Neulasta, a drug that reduces the risk of infections after chemotherapy, would learn that the list price for each injection is $6,200. And magazine readers would see a new bit of information in ads for Humira, the world’s best-selling drug, prescribed for rheumatoid arthritis and other autoimmune diseases: its list price, which has been widely reported as approximately $50,000 a year.

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Michael Wonder

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Michael Wonder