28 May 2019 - As soon as this summer, TV ads for prescription drugs are going to look a little different: the Trump administration recently finalised a rule that will require drug makers to show a medication’s list price.
As a future physician, I am against this change. Adding the information would make the ads less helpful and more confusing for patients, who are powerless to change the complex system driving out-of-control prices.
Seeing sky-high prices on TV might discourage patients from seeking medical care for conditions they suspect they may have and asking their doctors about advertised medications.