18 August 2016 - Aetna announced this week that it would sharply reduce its participation for the Affordable Care Act in the public market places next year.

Facing high-profile withdrawals from on-line insurance exchanges and surging premiums, the Obama administration is preparing a major push to enroll new participants into public market places under the Affordable Care Act.

The administration is eyeing an advertising campaign featuring testimonials from newly insured consumers, as well as direct appeals to young people hit by tax penalties this year for failing to enroll.

But as many insurers continue to lose money on the exchanges, they say the administration’s response is too late and too weak. The companies point to a fundamental dynamic in the marketplace in which too few healthy people are buying policies and too many sick people are filing costly claims.

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